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We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.I actually don’t see in my data any negative repercussions for people who meet partners online.The interview has been edited for length and clarity.You have one of the most unique data sets about modern romance. Well, one of the first things you have to know to understand how dating — or really courtship rituals, since not everyone calls it dating — has changed over time is that the age of marriage in the United States has increased dramatically over time.

The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.

People used to marry in their early 20s, which meant that most dating that was done, or most courting that was done, was done with the intention of settling down right away.

And that’s not the life that young people lead anymore.

"And mostly they're pretty unfounded." Rosenfeld, who has been keeping tabs on the dating lives of more than 3,000 people, has gleaned many insights about the growing role of apps like Tinder.

They are important today — roughly one of every four straight couples now meet on the Internet.

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